Krea Deluxe was founded in 2015 by the two siblings Heidi B. Johannesen and Pia HH Johannesen.
The fascination for needlework was the reason why we founded Krea Deluxe together. We love yarn and all the amazing things you can create with it.
Passion to create something with our hands has followed us since we were very young, where we learned to crochet, knit, and sew from our grandmother. With Krea Deluxe, we have created a universe based on our shared joy and love of needlework.
We are both driven by the same idea and vision of creating a company that exclusively produces quality yarn and design with the ecological and sustainable values we believe in and which we stand 100% for. The yarn must be able to be used for babies, children, and allergy sufferers, be free of pesticides, residues of artificial fertilizers, and other unnecessary chemicals. We both have children with severe allergies and we have simply created the yarn we have been missing when we knit and crochet clothes and teddy bears for our children.
Krea Deluxe therefore also produces exclusively quality yarn with a focus on natural products, ecology, sustainability, and aesthetics. We take pride in delivering quality yarn, which is produced with respect and consideration for the environment, people, and animals. Raw cotton and wool are organic and the entire production is produced according to the highest organic standards GOTS.
We hope that our products and designs can inspire you to create projects and that you will be as happy to work with our yarn as we are.